LABEL #51

Hollerado

Toronto, ON, Canada

Title: Born Yesterday

Genre: Rock

Art: Menno Versteeg

Hollerado grew up on the same street in a small town in Ontario. There is one bar in the town and on Friday nights the jukebox plays Roy Orbison, and John Prine. One day, while riding the bus, a man in an exquisitely tailored suit said to them “it is not nearly as fun to reminisce about the times you didn’t spend your life savings on four one-way tickets to Japan.” With that in mind they got jobs doing construction. When they were tearing down the old walls they listened to The Who. When they built new walls they talked about time travel. Soon they bought an old van and started a moving company (Haulerado). The van had a tape player and they listened exclusively to the Traveling Wilburys.

Collective Arts Brewing