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Beer Entering New Territory

By Tiffany Mondesir

When you think of art galleries and creative social events, what type of alcoholic beverage comes to mind? Probably wine, right? Guests would likely be sniffing and swirling their glasses, all while commenting on how rich their reds are. The creative community is incredible cultured and as stereotypical as it might be, is often associated with tapas and wine and cheese events. It really would be quite a challenge for any other beverage to break into this niche community, but if one did, what would it look like?

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