Collective Arts Brewing: Where Beer and Art Meet.

By Gracie Carroll

A label is prime real estate for a brand (obviously) and there’s very few brands that you come across who forgo advertising their logo, especially for art. The only brand, especially a beverage brand, that springs to mind is Jones Soda Co., who marketed their new line with original photos featured on their labels back in the nineties.

Although I always loved the images on Jones Soda, and thought it was such a great idea (didn’t everyone else too?) sadly it wasn’t something that really caught on in the marketing world.

Until now that is. Perhaps taking a queue from Jones Soda, a new Ontario brewer featuring original artwork from around the world on its labels, recently hit the market this fall.

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Collective Arts Brewing