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Collective Arts Brewing’s Taste For Art-Labelled Craft Beer

By: James Ambroff-Tahan

The concept behind Collective Arts Brewing, a brewery based in Hamilton, Ontario, Canada, began fermenting after sales and marketing executive Matt Johnston brought his employer’s beer company business to Bob Russell’s consulting firm. The two, who both specialized in marketing for breweries, got along very well, and this relationship ultimately led to the shared idea of launching their own craft brewery—one where “creativity fosters creativity” and “creativity yields delicious pints.” The pair developed their idea over a period of four months, but they acted upon it only after a fateful phone call in November 2011.

Read more about Series Six Artists Michael Wrycraft, Louis Fishauf, and Isabelle Cardinal in Adobe Create Magazine

Collective Arts Brewing