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Whatever Man

Dan Ferrer


Dan Ferrer


About the Artist

I was born in '80 in a tough neighborhood of Madrid, Spain. When I was a kid, graffiti, skateboarding and comics filled my days. Because of these influences I dodged the bad habits and now I run my own creative studio and development my personal work.

I have had the opportunity to work on projects for major international advertising agencies (Leo Burnett, Ogilvy, BBDO,...). Also, I collaborate assiduously with urban art festivals (This year I was selected in the international call for Mulafest) and apart from my pieces in the street, I do expos of my work from time to time. My works have been seen in cities like New York, Rome, Milan, London, Biarritz (France) or Durango (Mexico)

What stands out for you as one of your favourite career highlights so far?

 If I had to highlight a moment in my artistic career, it would undoubtedly be a time between the end of 2015 and the beginning of 2016. At that moment, after years of searching for myself (all life really), I was able to finally find my own style. Above all the great change was from attitude, because I felt firmly the way I had to go with my art, developing my personal works, my own ideas, and rejecting many commissions of those who I had lived previously and I don't Interested to participate. From that change of attitude came many great opportunities to develop my most intimate works in important urban art festivals that have made me travel, meet other great artists and position my art in a more international place.

What are you currently working on?

 This year I have been working very hard to develop my own style. I have been doing it mostly through murals on the street and participating in urban art festivals. Now that at last I feel that I have been able to define myself more than ever, I am moving that same graphic and conceptual line to other supports, such as canvas and serigraphycs.

How’d you get started as an artist?

 I have felt Interest in art since I was a child. I guess just like many born in the 80's, especially called by comics, by the graphics of the skateboards, the animated films, and of course, the attractive graffiti called me strongly to go out and write my name on the walls. The interest in the images, the colors, the movement, in the end led me irreparably to want to discover the works of another type of more classic art, to investigate about the history of art ....

My first professional works were directed to the decoration of premises by means of graffiti and illustrations for magazines and advertising agencies. At the same time I organized some exhibitions with my first personal works.

Who or what influences your art?

 My influence is especially the situations around me. One day, I am struck by a detail that happens next to my children or my wife, and suddenly I have the inspiration to translate that into a work. I am very struck by the situations we all live in a common way: the fear of death, love, injustice, obligations ... I find interesting the feelings that all human beings share and I like to give a graphic image to all those allegories.

I am especially inspired by talent in any discipline. Listening to a song by Chet Baker, watching a Spike Jonze movie or admiring the "Sagrada Familia" cathedral (Gaudí, Barcelona) can convey so much energy that they make you rise from the chair and force you to set yourself to create.

What is your creative process like?

 My creative process begins with something that I live or see and makes in me one spark. Usually that feeling is reduced to a simple concept, a symbol, something that any human being can feel and is defined in a single word. Then I come up with ideas to turn that symbol into an allegory, a graphic image that represents that conceptual symbol, almost always through human figures. I make sketches to find a balanced composition and when I already have it, I make photographies that will serve me as reference. When painting I use these images to help me solve certain parts of the most realistic work, and other parts I finish in a more intuitive and unfinished.

How do you feel our Art + Brewing initiative can benefit emerging artists?

 I think being present at every possible place is important to an artist. For an artist to go well will depend on people falling in love with her art, and for that it is necessary that first of all have access to know it. Initiatives like yours help in this diffusion, so I personally am grateful




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Deadline: August 31, 2022

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