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We’re excited to introduce our Amplified Voices series art series! This series is devoted to social justice issues, featuring work by 36 artists from around the world in hopes of using our platform to create continued awareness, support and conversation around injustice faced by so many.
In an effort to help create space for groups that are too often left in the margins, we revamped our quarterly Call for Art this past summer. The Amplified Voices Call for Art was geared toward protest art, artwork that deals with equity/inequity, art from BIPOC artists, art from LGBTQ2+ artists, and artwork that conveys a sense of hope for a safer and more inclusive future.
“There is an undeniable global call to action to fight injustice – particularly anti-Black violence and inquity faced by BIPOC around the world,” says Matt Johnston, Collective Arts co-founder and CEO. “Making beer has given us a platform and we understand that this is a privilege most don’t get to enjoy. We intend to use our platform to amplify the voices that need to be heard to drive change.”
From more than 1,000 art submissions, we worked with an independent panel of Black, Indigenous and Latino creatives from multiple fields to select the final 36 pieces that will make up the Amplified Voices series. The pieces will be featured across our year-round core beer brands starting in February and distributed through all of our channels and markets.
“We believe in the power of creativity and community. Creative expression can present new perspectives, be disruptive and challenge the status quo,” says Johnston. “Our Amplified Voices series was conceived under our core belief that creativity can help make the world a better place and we are sincerely grateful to all of the artists who have shared their creativity with us.”
As part of Amplified Voices, we have committed to donate $10,000 to charities that are working to support Black and Indigenous communities in Canada and the United States. These include:
We’ve also set up a GoFundMe page so you can help support these organizations directly.
Launched in April 2020, More. is our charitable initiative that aims to inspire creativity and support community. So far, More. has contributed funds to causes and organizations including the ACLU’s voting rights initiative, Black Lives Matter, Rainbow Railroad, and support for hospitality workers affected by COVID-19 shutdowns.