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Whatever Man

Story | News

Wall Project: Werc X Tavern 29

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We teamed up with NYC artist Werc and Manhattan’s Tavern 29 for a new public art piece! Werc’s mural on the rooftop patio at Tavern 29 is called “HeartFelt” and was created with the intention of inspiring positivity and encouraging viewers to “lead with love”.

Affectionately referred to as a “graffiti shaman”, Werc has painted murals all over the world, regularly transforming public spaces into something beautiful. Werc sees public spaces as part of the “organism of the city” and he believes that transforming public space through art can turn them into a place of “wonder and healing”.

We’ve been lucky enough to team up with Werc a few times in the past on murals in Brooklyn, downtown Hamilton and at our brewery. We were thrilled to have the chance to work with him again on another public work of art!


Join us on Tavern29’s rooftop beer garden, complete with killer vibes and safely spaced tables, for our mural launch party Sept. 16 from 5-9PM. We’ll have drink specials on Collective Arts beers and cocktails, a live DJ and swag giveaways, plus, you can be one of the first to check out Werc’s incredible new mural!

Of course, we want to keep this as safe as possible! Make sure you reserve your spot through Tavern 29’s website, wear your mask and respect social distancing!

SEPT. 16, 5-9PM | FREE


Jari “Werc” Alvarez was born in Ciudad Juarez, CH, Mexico in 1980, and grew up in El Paso, TX, USA. He is a public artist currently based out of NYC and paints murals throughout the world. His studio-based works have been exhibited in numerous galleries & museums, such as Musée de Aquitaine, MCASD, CAMLA, MOM, and are part of the Getty’s special collections, the Smithsonian American Art Archives and the Cheech Marin Chicano Art Collection. He has been named one of the Top 10 most talented street artists in New York City in recent years and his client list includes Sony Pictures, PANTONE, BVLGARI, Toyota, Google, the San Diego International Airport, amongst many others.

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